4 Ways in which Small Businesses can Compete with Big Companies

Small businesses must find out strategies to survive in this highly competitive world. There are big established companies that are selling similar products or services and the small businesses much cope up with the competition. Here are the best ways small businesses can compete with the big successful companies.

Focus on providing excellent customer service

Good customer service can make all the difference when buying a product from a company.If the customers receive very good service compared to that of a large brand, they will stay with the small business.

Keep your existing customers happy

You should pamper your existing customers so that they don’t go to other big brands. You can have a loyalty program. You can reward customers by making repeated purchases.  This will encourage customers to buy more products from you.

Focus on your niche

Instead of serving to everyone, consider a niche market and try to grow in that area. You should focus on providing excellent service to your niche and try to make them loyal customers of your products or services. You should focus all your marketing strategies to this niche market.

Use technology

Small businesses should use the latest technology to conduct their business. Technology makes business more efficient and productive. They should act professionally and by doing so they will be able to compete with the big players in the market.

These are some of the ways in which small businesses can succeed and compete with the large companies. They should set their goals and develop strategies to compete with these giant companies.…

Read More

5 E-Commerce Laws you Should Know About

E-commerce lets you reach millions of global prospective customers. However, selling to the international market online is governed by certain laws. Here are some laws you should know about.

Data protection

Data protection law is available for both domestic and international e-commerce. In case of international selling, you should be careful about where your data is going. You should take extra care on transferring customer data to other countries. You should make sure that the country where you are sending customer data has strict data protection policy.

Payment gateways

Different types of payment gateways are available for e-commerce. Many of these have restrictions of various products or services. When you choose a payment gateway for your e-commerce business, you should make sure that there is no limitation

Shipping restrictions

Shipping companies must mention the items that they cannot transport. Products like aerosol, alcoholic drinks, fresh fruits, and vegetables, etc. have restrictions on shipping abroad. You should be aware of these limitations of your shipping companies.

Age restrictions

Your business should comply with the Children’s Online Privacy Protection Act (COPPA). Some of the regulations of this Act may apply to your site. When selling product or service suitable for children, you will need to stick to the law.

Proof of export

When you sell to the international market, you should keep all the documents relevant to the order, like the packing notes, postage information, customer’s emails, etc. This is needed for future reference.

If you are thinking of opening an e-commerce business, you should be very careful when selling to the international customers, in particular. There are laws that you must abide by. Otherwise, you will get into legal complications.…

Read More

4 Outstanding Examples of Experiential Marketing to Inspire You

Experiential marketing brings you closer to the brand. It provides customers with an emotional journey that they remember for years. Here are some outstanding examples of experiential marketing.

Jump from edge of earth by Red Bull Stratos

In 2012, Red Bull Stratos sponsored Felix Baumgartner’s free jump from the edge of the earth. It was a record-breaking free fall that millions of people across the world witnessed live. This improved the reputation of Red Bull as a great drink.

Carlsberg poster

Carlsberg had a huge poster on the street that said ‘Probably the best poster in the world’. Underneath the tagline, there was a beer tap. The passersby could have beer from the tap and it created a great interaction with the brand.

Doc McStuffin’s check up clinic

A Disney Channel TV show called Doc McStuffin arranged an event where children could come and check what was wrong with the Big Ted. This was a fun event and the children enjoyed it. An increase in the sell of merchandises of the brand was evident after this event.


TNT, a TV station, was launched in Belgium in 2012. As part of their advertising campaign, they created a little drama on a quite street of Belgium. It stunned the passersby and the video was watched by more than 50 million people.

All these examples really show how far a company can go to create a memorable experience for its audiences. This type of experiential marketing can boost your brand image and increase your sale considerably.…

Read More